National Small Business Saturday (SBS) is strategically scheduled on the weekend after Thanksgiving to encourage economic stimulation for small businesses. In 2023, SBS pulled in approximately $17 billion for independent retailers and small businesses across the country, according to the 2023 SBS Consumer Insight Survey. According to American Express, this annual jubilee has generated more than $200 billion in revenue for American small businesses since the observance began in 2010.
Anchorage Downtown Partnership is working with small businesses across the neighborhood to host a special Downtown Anchorage observance of SBS. Shoppers will be encouraged to visit each location on the map throughout the day, peruse and purchase their wares, and support local small business owners. Shoppers can enter to win two round-trip tickets to anywhere Alaska Airlines flies, by scanning a QR code at a participating location during regular operating hours on November 30. One entry per person.