Make Video Work for You: Tell Your Story and Drive Engagement

UAF Community and Technical College will host a workshop with PRSA national presenters Steven Norris and Brice Zimmerman from Georgia Institute of Technology.

This workshop will teach attendees how to shoot and edit videos to engage and educate the public. In this hands-on seminar, you will use your phone to shoot video and record interviews, then edit the footage into a 30-second segment. You’ll learn how to correctly frame shots and interviews. You’ll also learn how to properly light your subject and get clean, usable audio. The workshop also will teach you best practices for setup and hosting Facebook Live sessions.

By the end of this workshop, participants will be able to:

• Edit video in an easy-to-use program.
• Create video content for media outreach and social media success.
• Recognize when they should — and shouldn’t — make a video.
• Walk away thinking, “I know video is becoming more important — now I know how to make my own.”