When Marketing & PR Collide: Making it Work for You

The lines between marketing and public relations continue to blur. Ninety percent of PR agency professionals and 82 percent of in-house PR pros predict PR will become more integrated with marketing over the next five years, according to a recent college study.

Is this trend a collision course or a roadmap to success? Sarah Erkmann Ward, APR, president of Blueprint Alaska, will provide her thoughts on how overlap between the two disciplines can improve the performance of an organization or brand.

Who should attend:

Marketing and Public Relations professionals who view the other department with suspicion or confusion.
Marketing and Public Relations professionals who want to increase their value by learning how to leverage the other discipline’s strengths.

Key takeaways:

Working closely together PR and Marketing professionals can improve performance of both departments and the overall organization.
Simple, practical steps to achieve a symbiotic relationship between Marketing and PR departments.

Meet Our Speaker

Sarah Erkmann Ward, APR, is the president of Blueprint Alaska, a public affairs and communications firm. Ward works with clients whose business takes place in the public square, and desire to do so in a strategic way that mitigates risk and builds goodwill. From playing pivotal roles in campaigns to preserve oil tax reform to serving as spokesperson for statewide organizations and elected officials, her experience and reputation in Alaska is well established. Ward was named the Public Relations Society of America Alaska Chapter’s “Communicator of the Year” in 2017. She is also accredited in public relations (APR) by the Public Relations Society of America.