RMG Real Estate Emphasizes Professionalism as Independent Brokerage

Instead of paying brokerage fees to Keller Williams, RMG will collect fees itself. “For our agents, the brokerage compliance fees are less than they were at Keller Williams, and the rest of the support costs, which in our industry are called a ‘split,’ are variable based on production,” Moore says.

The Keller Williams brokerage supports some of the most productive real estate teams in Alaska. The Dar Walden Team has thirty or so agents selling a bit more than $150 million annually, and the Kristan Cole Network in Wasilla is another Keller Williams team selling more than $500 million annually (with 143 agents in multiple states).

Habits and Actions

As an independent broker, Moore aims to professionalize the field, something he’s seen lacking in his twenty-two years in Alaska real estate. “Real estate does not have a professional ‘bar’ to jump over,” he says. “There are people who, through their habits and their actions, are truly professional—and that’s not everybody.”

To promote good habits, RMG is setting up a flexible commission structure while offering coaching and consistent training, which not every real estate team has the resources to provide.

“The amount of time and energy that I can take to spend training another real estate agent is very limited,” Moore says. “Somebody who doesn’t do sales, they want to train but they just don’t have that much skill or experience doing it themselves, so the training experience can be watered down. For us, we’re a big enough organization that we have people in a professional leadership and training capacity so that their job is to do that.”

Moore sees RMG as getting ahead of where the real estate industry is going, with respect to professionalism. He expects his model will attract more agents to the team, and other teams might adopt the same approach, as they are able.

Committing to a culture that emphasizes character, competency, and capacity is important in a trust-based business.

“We’ve always been about more than just real estate transactions,” says Moore. “This transition allows us to take our vision even further by offering agents the infrastructure, tools, and systems they need to truly thrive.” In turn, he says, clients will benefit from added professionalism and care.