Toast of the Town Announces Keele as Ownership Partner

Toast of the Town is pleased to announce Martha Keele as Chief Operating Officer and Co-owner. Keele previously served as the managing director at Toast of the Town, producing over 80 virtual events last year. She replaces co-founder Carrie Shephard, who is transitioning to a consulting role with the company in order to concentrate on her passion of community development.

With this new ownership transition, the leadership team at Toast of the Town brings more than 40 years of collective event experience to the Alaska event industry, continuing its commitment to grow in the talent and capabilities it provides to companies, nonprofit organizations and the state of Alaska.

Keele joined Toast of The Town in 2020 with more than 15 years of hospitality and event experience. She is responsible for organizational growth, overseeing the event logistics team and strategic fundraising consulting. She has extensive nonprofit and government advocacy experience at both the local and national level and has organized events ranging from 20-person fly-in conferences to 1500-person award-winning galas. Keele also created and championed fundraising development plans and executed successful advocacy campaigns that increased both awareness and capital. She is passionate about translating her leadership and expertise in event management and nonprofit development into data-driven fundraising strategies and personalized events.