“I really encourage all Alaska Native corporations—for-profit, nonprofit, and tribes—to harness the power of media,” says BBNC’s Jason Metrokin. “People need to understand our history, our relevance, and the opportunities we provide, and advertising is a good way to do that.”
In the months leading up to the Census, government officials, advertising agencies, and tribal leaders worked together to create public outreach campaigns to encourage Alaska Native participation and ensure Alaska’s communities receive their fair share of federal funding.
Here is a sneak preview of an article featured in our annual Alaska Native special section, available in our upcoming September 2020 issue.
All together Alaska Native regional corporations reported more than $10.5 billion in revenue last year—revenue that creates opportunities; protects their lands, culture, and resources; and provides investment opportunities for the entire state and, more importantly, their shareholders.